From 7 to 9 April 2025, Quokka® made its first public appearance at the UK Food & Drink Shows at the Birmingham International Exhibition Centre in the UK. Together with its parent brand, Hayati®, it presented new possibilities for electronic vaping and lifestyle.
This annual exhibition is a key event in the UK food and beverage industry calendar, bringing together leading brands and professional audiences from all over the world. For us, it is a precious opportunity to launch our new products and showcase the brand concept and charm of Quokka®.
In designing the exhibition booth, we boldly used Quokka®’s iconic vitality orange alongside Hayati®’s classic blue to create a striking contrast and an interactive space with a strong sense of fashion and identity.
At this exhibition, we presented three open new products for the first time: Quokka® Pro, Elite, and Lite. This is the first time we presented our product line to the public. As a brand that focuses on open experience, these products embody our understanding of 'free personality' and 'extreme taste', as well as representing our ongoing exploration of intelligent design and exquisite quality.
All three devices are equipped with our self-developed Quokka mode, an intelligent output system based on vaping behaviour data and AI algorithms that we developed by independently. It can optimise output parameters according to user habits, bringing a more personalised and adaptive vaping experience, especially for novice users.
In terms of design, Quokka® Pro features a premium zinc alloy body, with a 1.47-inch LCD screen and a U-shaped interactive light strip that is full of technology. Quokka® Elite is made of a lightweight aluminium alloy, making it more suitable for daily travel. All three devices are highly compatible with Hayati® Pro Max Nic Salts, which offer pure and smooth flavours with rich layers. They received lots of praise and generated high expectations during the exhibition.
In addition, Hayati® also exhibited several of its popular products on site, including the popular Hayati® Pro Max+ and the large puff masterpiece Hayati® Pro Ultra+. As well as Hayati® Rubik and Hayati® Mini Ultra, which are known as small in size yet big in power. By working closely with Hayati®, Quokka® is able to present our unique brand charm and form a complementary exhibition layout, providing the audience with a more comprehensive and diverse experience.
To enhance interaction and fun, the exhibition stand had a special set up a golf putting area and model catwalk. Models walked onto the stand holding Quokka® and Hayati® products, enthusiastically interacting with the audience, and giving away brand merchandise to ignite the atmosphere. Each participant received an exquisite gift, and experienced the brand's inspirational lifestyle in a relaxed and pleasant atmosphere.
For Quokka®, this exhibition marks not only the debut of our first product, but also our first public expression of brand culture. We hope to convey the brand spirit of “Dare to be Yourself” through a relaxed, interesting and energetic experience. Going forward, we will continue to expand the range of products with an open mindset, offering users greater freedom of choices and fresh experiences.
Next stop, Quokka® will be following Hayati® to the Vaper Expo UK 2025, taking place from 9 to 11 May. We will bring you more ground-breaking new experiences—stay tuned!
