This June, Quokka® made its debut in the Middle East market at the World Vape Show Dubai 2025. As a new open-system brand under Hayati®, Quokka® made a strong debut with three core products, Pro, Elite and Lite, and jointly built a multi-dimensional, full-scene brand display space with Hayati®’s full range of products. This conveyed the Quokka® brand spirit of "Freedom and Intelligence" to global audiences.
The design of the booth is based on a contrasting of blue and orange, creating a highly impactful visual language. Blue symbolises Hayati®’s commitment to quality and a healthy lifestyle, while orange represents the free will and activities advocated by Quokka®. The two spirits combine and interact in the space, collectively establishing an inclusive brand energy field.
As a brand that focuses on open experience, Quokka® Pro, Elite and Lite represent our continuous exploration of intelligent design and exquisite quality. All three products are equipped with our self-developed Quokka mode, an intelligent matching system that has been realised through the application of machine learning and classification of a vast array of e-liquids, informed by extensive data from vaping experiments and clinical trials, combined with AI calculations. It can automatically optimise output parameters according to user habits, delivering a personalised and adaptive vaping experience, especially more accessible to novice users.
We have also incorporated a great deal of ingenuity ideas into the product design. Quokka® Pro is crafted from premium zinc alloy, featuring a 1.47-inch LCD display and a U-shaped interactive light strip that offers both technological sophistication and tactile experience. Elite uses a lightweight aluminium alloy body, making it ideal for daily use. All three devices are highly compatible with Hayati® Pro Max Nic Salts, offering pure and rich flavours and rich layers. During the exhibition, many visitors shared positive memories of the experience and expressed their expectations for the official launch.
At the same time, Hayati® also presented comprehensive product matrix. Hayati® Pro Max+ has become a popular choice among beginners and advanced users, offering 6,000+ compliant puffs, an 850mAh long battery life, and smart display function. Hayati® Pro Ultra+ features a world-first dual e-liquid tank and a twistable mouthpiece, allowing for one-click switching of dual flavours. This product is designed to provide a high-intensity experience with 25,000+ ultra-large puffs, making it a preferred option for consumers seeking a satisfying vaping experience.
As a continuation of the flagship experience, the Hayati® Pro Max+ S version provides a stable output of up to 15,000 puffs, which is precisely adapted to people who prefer large puffs. Hayati® Nic Pouches also officially debuted at the exhibition, covering a variety of strengths and classic flavours. They are convenient and easy to use, becoming the first choice for non-smoking scenarios. Hayati® Pro Max Shisha has been met with great approval by Middle Eastern consumers seeking a traditional hookah alternative. Its leather grip, rich and smooth taste, as well as the smart screen design have all been key factors in its popularity.
In addition, Solix® made its global debut at this exhibition. As a new, trendy product powered by Hayati®, Solix® attracted great attention at the exhibition site with its 30,000+ large puffs, double suction mode and extremely high appearance recognition.
In the interactive session, the fun basketball shooting and hoop challenges that had been thoughtfully prepared by our team attracted a significant number of participants. The event was graced by the presence of professional models who performed dances on site to present the product style in a fashionable manner. They also interacted with the audience by distributing gifts.
We firmly believe that the exhibition is not only a stage for product display, but also a true transmission of brand concepts and user values. Quokka® is committed to the ongoing development of innovative products and the establishment of in-depth connections with global consumers. The next stop is INTER-TABAC 2025 in Dortmund, Germany, from September 18 to 20, 2025. We are looking forward to meeting you again!